A-Booth - B2B webshops for fair supplies

A-Booth, one of Europe’s leading stand construction companies, has expanded its services with a powerful B2B e-commerce proposition. With the help of NextChapter’s multiˣ suite, exhibitors can now order complete stand furnishings and trade show essentials quickly and easily online.

The new platform enables A-Booth to launch dedicated webshops per event, each styled to match the branding of the specific trade fair. Thanks to a centralized PIM, OMS and CMS, new shops can go live in just days, featuring smart modules like an advanced address book and a product personalization tool. In addition, integrations with Ridder IQ (ERP) and a 3D configurator ensure a streamlined order process and enhanced customer experience.

Curious how A-Booth transformed its B2B commerce approach?