Reviews & Customer Feedback: Strengthen Consumer Trust with the NextChapter Ecosystem
In e-commerce, trust is everything. Potential customers are strongly influenced by the experiences of others. Research shows that 9 out of 10 consumers read reviews before making a purchase. In addition, more than 50% consider customer reviews the most reliable source of information about products or services (source). A strong review strategy can therefore make the difference between losing a customer or winning a conversion.
Within the NextChapter ecosystem we support direct integrations with leading review providers. This allows you to easily collect customer feedback and display it on your webshop or in marketing campaigns, without complex setups or separate tools.
Why reviews are essential in e-commerce
In a world where consumers are overwhelmed with choices, reviews play a decisive role. They are not only a helpful tool in the buying decision, but also a strategic instrument that serves multiple purposes.
Increased conversion
Positive reviews build trust and lower the barrier to purchase. Consumers place high value on the experiences of others and often consider reviews more reliable than marketing texts.
Improved visibility
Reviews contribute to SEO and Google Shopping rankings. The continuous flow of new customer feedback enriches your webshop with unique content, improving search visibility. Google stars (rich snippets) also increase your click-through rate.
Valuable feedback
Reviews are a direct mirror of how customers perceive your products and service. They help you identify areas for improvement and optimize processes. This makes reviews not only a marketing tool, but also a valuable source for product development and customer service.
Omnichannel use
Reviews aren’t limited to your webshop. You can use them in email campaigns to build trust, in social media to strengthen your brand, and even in physical stores via digital screens or POS materials. This way you leverage the power of customer feedback across every channel.
In short: reviews not only boost your online performance, they form an essential part of your overall omnichannel strategy.
Review partners in the NextChapter ecosystem
NextChapter offers ready-to-use integrations with various review solutions, including:
Trustpilot
Internationally recognized with strong authority in Google. Reviews can be displayed directly in search results and Google Ads.
KiyOh
A popular solution in the Netherlands and Belgium for collecting customer and product reviews.
Feedback Company
Widely used in the Benelux, offering both customer and product reviews. Includes review verification for extra reliability.
Trusted Shops
A European quality mark combined with a review and buyer protection solution. Provides extra trust for cross-border commerce.
Google Reviews
By linking Google customer reviews, ratings appear in your business profile and Shopping ads.
WebwinkelKeur
A well-known Dutch quality mark that combines reviews with a trust label. In addition to customer feedback, it also provides legal support and certification.
How does the integration with NextChapter work?
Thanks to the open structure of the NextChapter multiˣ suite, reviews are automatically exchanged between your review platform and webshop. Examples include:
Automatically sending review invitations after an order
Synchronization of product reviews and customer feedback
Display of stars and ratings on the homepage, product pages, and in checkout
Using review data in marketing, such as email or remarketing campaigns
All integrations within the suite are actively maintained, ensuring you always work with up-to-date connections that meet the latest standards.
Reviews as part of your omnichannel strategy
Collecting and displaying reviews doesn’t stop at your webshop. Combine them with other elements of your customer experience:
Show reviews in your physical stores (for example on digital screens)
Use positive customer quotes in your social media campaigns
Feed review data into your CRM or CDP for better segmentation and personalization
This way, customer feedback becomes not only proof for new customers, but also fuel for your marketing and loyalty strategy.
Conclusion
Reviews are an essential part of a strong e-commerce strategy. With the review integrations in the NextChapter ecosystem, you can easily collect reliable customer feedback and use it to increase trust and conversions.
Want to learn more about integrations with review platforms in the NextChapter multiˣ suite? Contact us or explore our integrations: