The Perfect Fit: Mart Visser's e-commerce Replatforming

Mart Visser, a well-established name in the Dutch fashion world, has taken his digital strategy to the next level with the transition to the NextChapter Unified Commerce platform. This move marks a major milestone in the brand’s evolution toward a scalable and future-ready online presence.

Since launching his own webshop in 2015, Mart Visser has been selling elegant womenswear collections directly to consumers. But with the sunsetting of Magento 1 and growing international ambitions, it was time for a stronger foundation. The brand chose the NextChapter multiˣ suite — a stable SaaS platform offering flexibility, continuous development, and powerful omnichannel capabilities.

The renewed webshop mirrors the spirit of the brand: stylish, personal, and distinctive. With smart integrations — from Exact Online and FashionPartner to ChannelEngine and marketing tools like Retail Rocket — Mart Visser is now fully equipped to scale both B2C and future B2B operations.