NextChapter offers a lot of integrations for AI, Personalisation and loyalty

Boost Conversion with AI, Personalisation and Loyalty

Lonneke Vromans -

In e-commerce, it’s not just about increasing traffic, but about improving conversion and building long-term customer relationships. With the smart use of AI, personalisation and loyalty tools, you can optimise every step of the customer journey. Relevance at the right moment leads to more purchases – and more repeat purchases.

NextChapter makes it easy to deploy these tools. Thanks to our multiˣ suite and extensive integration ecosystem, you can quickly and flexibly connect with the best solutions on the market.

AI: Real-Time Recommendations and Smart Merchandising
AI is changing the way e-commerce platforms interact with customer behaviour. Where manual sorting, testing and segmentation were once required, smart algorithms now handle this instantly and automatically. AI recognises patterns in click and purchase behaviour, predicts interests and adjusts the presentation of content and products accordingly.

The result: a webshop that adapts in real-time to each visitor. Whether it's personalised search results, dynamic category pages, or product recommendations that truly matter – AI boosts your conversion without manual effort.

NextChapter supports this seamlessly, with integrations to powerful AI solutions that connect directly to your commerce platform via the multiˣ suite.

Available integrations with AI tools:

    Segmentify – personalisation & product recommendations

    Clerk.io – AI-powered search and recommendation engine

    Google AI – personalisation and search intelligence

    Faslet – AI-based size advice

    Fozzels – enriched product content

    Retail Rocket – behavioural targeting & merchandising

Personalisation: More Relevant Contact, More Conversion
Every customer is different. Yet many still see the same homepage, banners and offers. Personalisation changes that. By tailoring content, products and communication to individual preferences, behaviour and purchase history, you not only make shopping easier – you also directly increase relevance.

From dynamic landing pages to personalised emails and content blocks: personalisation is all about showing the right message, at the right time, to the right person. And it pays off – customers who feel understood are more likely to buy.

The multiˣ suite ensures personalisation tools have access to all relevant customer data, enabling you to apply personalisation across all channels.

Available integrations with personalisation tools:

    Segmentify – user-friendly behavioural personalisation

    Clerk.io – real-time personalisation across email, site and search

    Spotler – CDP and predictive content delivery

Loyalty: From One-Time Buyers to Returning Customers
A single purchase is good, but repeat customers are far more valuable. Loyalty is essential for sustainable growth in e-commerce. A strong loyalty programme encourages repeat purchases, increases customer lifetime value and strengthens the bond between customer and brand.

It’s not just about collecting points, but about building meaningful relationships. By combining customer data with smart segmentation and rewards, you can engage and retain customers in a more personal way – with exclusive offers, personalised campaigns or in-store recognition based on online behaviour.

NextChapter connects easily to loyalty platforms that centralise this data, so you can build one unified customer profile for both online and offline loyalty actions.

Available integrations with loyalty tools:

    TritonX – powerful loyalty & CDP in one

    InterSolve – gift cards and digital savings cards

    Effective Profiles – customer profiling and data enrichment

Everything Connected in One Platform
The strength of NextChapter lies in flexibility. With its open architecture and plug-and-play integrations, the multiˣ suite can easily be expanded with the best tools for AI, personalisation and loyalty.

Whether you operate a single webshop or a complex network of stores and concepts, NextChapter gives you a scalable and future-ready foundation for growth.

Ready to boost your conversion with AI, personalisation and loyalty?
Request a demo or explore our integrations.

Lonneke Vromans is Project Manager bij NextChapter eCommerceLonneke Vromans
Project Manager - Customer Relations