About Mailblue
MailBlue enables businesses to automate their marketing and sales through smart email flows, lead scoring, and behavior-triggered campaigns. Built on ActiveCampaign’s technology, it offers powerful automation in a user-friendly, Dutch-language environment.
NextChapter has partnered with MailBlue to personalize customer communication and nurture leads across the e-commerce funnel.
NextChapter and Mailblue
At NextChapter, we believe email marketing is essential for successful e-commerce. A webshop without email automation is like a car without wheels, it won’t get you far.
With MailBlue’s smart tools, our clients effortlessly promote new products, build customer loyalty with personalized offers, and boost revenue through data-driven product recommendations based on purchase behavior.
And let’s not forget abandoned cart reminders, a powerful way to increase conversion. Thanks to MailBlue, we help our clients unlock the full potential of marketing automation, fully integrated with their NextChapter webshop.
Stay connected with your customers — automatically
At NextChapter, we understand how important it is to communicate with your customers quickly and personally. But sending messages manually to everyone? That simply doesn't scale. That’s where MailBlue’s smart automations come in.
Welcome new visitors with automated onboarding emails, keep customers updated about their order status, and build long-term trust that turns into loyalty. Want to go the extra mile? Send a birthday discount or a personalized offer through a loyalty program, all fully automated.
With MailBlue seamlessly integrated into our platform, we help our clients stay close to their customers without lifting a finger. It’s automated, personal, and powerful, just the way modern e-commerce should be.
Know exactly what your customers want — and act on it
At NextChapter, we know that true sales success starts with deep customer insight. Knowing what people are looking for, which products catch their attention, and what they’re likely to add to their cart, that’s the edge every e-commerce business needs.
With MailBlue’s powerful segmentation and personalization tools, our clients can easily identify and group customers based on behavior, preferences, or purchase history. This makes it easy to offer highly relevant upsells and cross-sells, right when they matter most.
By linking these segments to automated campaigns, the right offer reaches the right customer at the perfect time. It’s how we help turn casual visitors into loyal, returning customers, efficiently and at scale.
How it works
The integration is a SaaS connection between NextChapter and Mailblue, making it fast, easy, and cost-effective to implement — and guaranteed to work seamlessly.
Interested in using Mailblue through NextChapter? Click the button below.