Schroeven OnlineBuilding greater efficiency, speed, and customer satisfaction
Case summary
About Schroeven Online
Schroeven Online is a specialized e-commerce company focused on screws and other hardware, known for its broad product range, customer-first approach, and fast delivery. With the acquisitions of Schroevenspecialist.nl and Hecospecialist.nl, the company has further strengthened its position in the Dutch market.
In addition to schroevenonline.nl, Schroeven Online also serves the professional market in the Netherlands and Belgium through pro-schroeven.nl and pro-vijzen.be. These B2B webshops target business customers who require bulk ordering and expert advice. Internally, the company often refers to itself as "the Coolblue of hardware" due to its strong emphasis on customer satisfaction, quality, and speed.
Ambitions and challenges
Schroeven Online’s ambition was to unify all its brands, webshops, and business propositions into one powerful e-commerce suite. A key challenge was to integrate various acquired systems and domains without sacrificing user experience or search engine visibility. At the same time, the company aimed to elevate its product data and prepare for the next phase of growth. The rising demand for fast and reliable delivery also meant that a robust and future-ready commerce platform was needed to handle logistical complexity.
What did Schroeven Online need?
To realize these ambitions, Schroeven Online needed a scalable e-commerce platform capable of unifying its entire portfolio of brands and shops into one powerful and streamlined environment. Due to previous acquisitions, the company operated several standalone webshops, each with its own system and structure. It was therefore essential to find a platform that could technically and functionally integrate these environments without compromising performance, usability, or search engine visibility.
In addition to centralizing its online presence, the company’s rapidly growing assortment required a powerful and flexible PIM system. The team needed the ability to efficiently manage, structure, and enrich tens of thousands of products with detailed information, such as specifications, images, and documents. The flexibility to tailor product content by sales channel or audience was also key, especially in serving both B2C and B2B customers.
To remain agile in campaigns and customer communication, an intuitive CMS was also critical. The marketing team needed to easily manage pages, launch promotions, and optimize content without relying on IT support.
Finally, logistics played a vital role. Customers — both consumers and professionals — expect fast, reliable, and transparent delivery. Schroeven Online therefore sought a solution that not only integrated with logistics partners like Red je Pakketje, but was also flexible enough to support future fulfillment models such as dropshipping. In short, they needed an e-commerce platform that could not only streamline today’s operations, but also lay a strong foundation for scalable growth and innovation.
What NextChapter delivered for Schroeven Online
NextChapter integrated Schroeven Online’s systems and webshops into its multiˣ suite, delivering:
One central webshop: The various webshops and brands of Schroeven Online have been brought together in a single, streamlined and integrated environment. This enables more efficient management and ensures a consistent customer experience.
NextChapter PIM: Using the PIM system, Schroeven Online centrally manages over 50,000 products. Product data can be quickly updated, enriched, and optimized for both search engines and users.
User-friendly CMS: The CMS allows the team to independently manage content, promotions, and campaigns without technical assistance. This keeps the webshop current and commercially agile.
Integration with logistics partners: Thanks to seamless integrations with logistics providers like Red je Pakketje, same-day delivery is now possible and shipping processes are fully automated.
The final result
By implementing the multix suite from NextChapter, Schroeven Online has made significant strides in professionalizing and scaling its digital operations. The transition to a fully integrated platform has resulted in greater clarity, faster processes, and a more efficient way of working. Customers now enjoy a significantly smoother ordering experience, thanks to an intuitive interface, real-time product data, and a streamlined checkout. Integration with logistics partners ensures reliable and fast delivery — a key factor in overall customer satisfaction.
Operational efficiency has improved noticeably, with fewer manual tasks and reduced error rates. This translates into lower operational costs and allows the team to focus more on customer support and innovation. At the same time, customer satisfaction has clearly increased: professional buyers appreciate the ease of bulk ordering and access to up-to-date product information, while retail customers benefit from speed and convenience.
“Thanks to the seamless transition to the NextChapter multiˣ suite and a strategic marketing approach, Schroeven Online achieved stable growth — including a tripling of revenue.”
— Stefan Heijink, Owner of Schroeven Online
What does the future hold?
Thanks to the scalability of the platform, Schroeven Online is fully equipped for future growth — whether that involves expanding its product range, entering new markets, or adding extra sales channels. The multix suite offers the flexibility and reliability needed to continue building a distinctive and future-ready digital customer experience.
View the webshop: www.schroeven-online.nl
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