Didi heeft gekozen voor het PIM en OMS van NextChapter eCommerce

The restart of DIDI

Lisa Rops -

  • Thanks to the many directly available features, DIDI was able to go live with a completely new platform within 4 months


    • Multichannel direct-to-consumer (D2C)

    • NextChapter Suite with PIM, OMS, Webshop, CMS

    • ERP integration (It's Perfect)

    • ChannelEngine integration for selling on marketplaces

    • Live within 4 months with full e-commerce platform

About DIDI

DIDI is a well-known women's fashion brand that distinguishes itself from the mainstream with authentic, recognizable clothing. DIDI excels in contemporary fashion for self-confident women with colorful collections and an eye for sustainability.

The Challenge

In 2021, DIDI made a new start as a pure player: all sales are made online via its own brand webshop and via marketplaces. There was a need for a complete e-commerce solution that could be delivered quickly. In addition, DIDI was looking for a committed e-commerce partner, because it consciously works with its own small team.

  • NextChapter Modules

    • PIM for multichannel article data

    • OMS for multichannel order management

    • Storefront (webshop) incl. CMS and merchandising module

    • Data Converter for perfect integrations

    • Integration ERP (It's Perfect)

    • Integration ChannelEngine

    • Integration marketing tools (EMP, CDP)

    • Fashion modules in NextChapter, such as Shop the Look

  • Fashion merchandising

    • Shop the Look

    • Automated SEO content

    • SALE features

    • Promotion module for typical fashion promotions

    • Stock urgency notifications

    • Available colors on listerpages

    • Sticky "add to cart" button on product page

    • Notify me when item is back

    • Product recommendations on product page

The Solution

NextChapter is the right fit for DIDI. What makes the difference?

  1. The extensive fashion experience of NextChapter and the focus on further development for fashion;

  2. The SAAS engine that has almost all features and technology immediately available;

  3. The partnership way of working, which means close cooperation with a long-term perspective.

The Delivery

NextChapter has developed a unique brand shop for DIDI, fully focused on the new online strategy; optimizing the online customer experience and empowering the strong brand identity. Therefore the focus of the brand shop is on beautiful and stimulating product visuals and product videos in the frontend. In combination with merchandising features such as 'Shop the Look', the beautiful products of DIDI are in the spotlight while providing careful attention to the customer experience.

Behind the modern front-end, the NextChapter E-Com Suite, as a backbone, ensures that all orders, customer data and other information are processed from all channels and arrive at the correct end-points. In the near future, DIDI will open a number of physical pop-up locations which will also be seamlessly and easily integrated into the system landscape.

NextChapter continuously works on the speed of the platform

Check: www.didi.nl or one of our other customer cases for more e-commerce growth ideas.

Would you like to know more about your own growth opportinuties with NextChapter eCommerce? Schedule an online advice session or free demo.

Lisa Rops
Product Owner E-commerce | Project Manager | Online Marketing | Travel | Reading