Sustainable fashion calls for a sustainable platform: why DIDI chose NextChapter

DIDI is an iconic Dutch women’s fashion brand loved by women of all ages for over forty years. Known for its bold collections, colorful prints, and comfortable fits, the brand relaunched in 2021 as a digital player. The decision to focus fully on online sales presented DIDI with an important challenge: How do you build a strong, scalable, and reliable e-commerce foundation without an internal IT department?

The answer was found in NextChapter’s multiˣ suite. Within 4 months, DIDI launched a complete Unified Commerce platform — including a webshop, PIM, OMS, CMS and all necessary integrations. Thanks to the powerful combination of smart technology and fashion-focused features, DIDI can fully express its brand experience online while operating efficiently with a compact team.

From 'Shop the Look' and stock notifications to marketplace integrations and direct connections with fulfillment partners, DIDI now runs a digital ecosystem that is as flexible as it is future-proof. With international expansion and wholesale on the horizon, the brand continues to grow — without technology standing in the way.

Curious how DIDI and NextChapter are shaping the digital fashion of tomorrow?

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