Philips Myshop - Unified Commerce platform for Philips ambassadors

About Philips Myshop
Philips Myshop, a part of Philips founded in 1891, is a special omnichannel sales channel designed for current and former Philips employees, as well as employees of partner companies throughout Europe. Here, Philips products are sold at the lowest prices, exclusively for this group.

The mission of Philips Myshop is to engage employees as ambassadors for Philips. This is achieved by giving them the exclusive right to purchase products at prices guaranteed to be lower than the market price. The products are offered to (former) employees and associates throughout Europe and are shipped from the central warehouse and the unique Philips Myshop store in Eindhoven.

Ambitions and challenges
Philips Myshop approached NextChapter with a strong desire, if not necessity, to engage in Omnichannel commerce. Additionally, their old system was severely outdated. They were facing limitations with their systems, which made further growth and offering a unified commerce experience to their customers impossible. For example, it was not possible to offer the inventory of the physical Philips Myshop on the website. As a result, online shoppers did not see the full range of products available.

What Did Philips Myshop Need? Philips Myshop was looking for a stable and scalable platform for Omnichannel Commerce that could grow with their needs. It was crucial that the partner was not just a service provider, but a true partner who was flexible and proactively engaged in thinking along with them. These qualities are core values within the mission of NextChapter, making them an ideal match.

Previously, all webshop orders were sent from a large central warehouse in Venray. Philips Myshop aimed to also integrate their large physical store, the Philips MyStore in the Philips Stadium in Eindhoven, as a stock and shipping location. This would help streamline logistics processes and improve efficiency.

Previously, the physical store and the various European webshops functioned as completely separate entities, particularly in terms of customer data, product range, and pricing. Philips Myshop aimed for a true Unified Commerce experience, where customers have a seamless experience regardless of the channel on which they make purchases, with consistent customer service and product offerings.

Finally, Philips Myshop sought improvements in the user-friendliness of the webshops and more flexibility in content management to better align with the dynamic market and customer expectations.

Wat NextChapter o.a. heeft gerealiseerd voor Philips Myshop

Ship from Store: Philips Myshop can now easily apply Ship from Store using our multix suite, in addition to shipping from the central warehouse. The NextChapter OMS determines, based on order allocation business ruling, which location(s) deliver which products. The fulfillment is carried out by partners CEVA Logistics and nShift, with whom extensive, robust integrations have been realized.

Unified Commerce: The separate worlds of the physical store, pop-up stores, and webshops have been unified into one through the NextChapter multix suite.

Perfect Pricing: Products and prices are quickly updated, all the way down to the store price tags. To fulfill the promise to always offer products below market price, Philips Myshop uses Omnia Retail pricing software. Therefore, there is an integration between NextChapter and Omnia for the pricing of products across all European countries.

Optimal Customer Experience: The customer is always known in all sales channels with current customer information, whether they make a purchase in the store, on a webshop, or in one of the many pop-up stores at home or abroad. Additionally, customers can view all their purchases from all channels in their "My Account".

Cash Register System Integration: An integration has been made with Vendit, the cash register/ERP system of Philips Myshop.

Email Marketing: Finally, a connection has been established between the NextChapter multiˣ suite and ESP MailBlue for email marketing/marketing automation. This enables Philips Myshop to conduct optimal marketing.

The final result
With the replatforming to the NextChapter multiˣ suite, Philips Myshop has gained a scalable platform with a lot of flexibility, allowing them to offer a complete Unified Commerce experience to their customers.

Thanks to the natively integrated core modules of the multiˣ suite and robust integrations with external platforms, all data flows seamlessly, which not only provides more sales options but also results in significant time savings for the team.

Due to the increased flexibility in the webshops and the integration with the email platform, Philips Myshop can also communicate even better with its customers.

Wat brengt de toekomst?
In the near future, the omnichannel proposition will be further strengthened with an Instore solution, where visitors in the store can easily order items, for example if they are not in stock in the store, or because a product is too large to take with them.

Additionally, the rollout of Philips Myshops in even more European countries is also planned.