Philips MyShop – Unified Commerce in Action with NextChapter

Philips MyShop — the exclusive retail channel for (former) Philips employees and partners — has undergone a major digital transformation in collaboration with NextChapter eCommerce. By implementing the NextChapter multiˣ suite, MyShop evolved into a scalable unified commerce platform that seamlessly connects online and offline channels.

From real-time pricing via Omnia Retail and ‘Ship from Store’ functionality in the Philips Stadium store to fully integrated pop-up shops and marketing automation with MailBlue — every sales channel is now part of one centralized system. The result: a future-proof e-commerce platform that’s ready for further European expansion.

Curious how Philips is using unified commerce to strengthen its omnichannel strategy?