Sell smarter online with the top Fashion features from NextChapter
In the world of fashion, it's all about experience, details, and usability. Online shoppers want an experience that comes as close as possible to physical shopping, with clear product displays and smooth interaction. NextChapter eCommerce offers, with the multiˣ suite, a powerful platform that helps fashion companies optimize their webshops and increase conversions. Read all about the rocking fashion features of NextChapter!
Personalized recommendations based on AI: NextChapter uses AI to provide customers with personalized product recommendations. These suggestions are based on the site visitor's own behavior, the purchasing behavior of similar visitors, and other factors. This not only improves the shopping experience but can also be applied in email marketing to approach customers even more effectively.
AI article data enrichment: Customers want as much information about a product before making a purchase. AI article data enrichment ensures that product descriptions are supplemented with relevant details. This helps customers in their decision-making and increases the chance of conversion.
Video - products in motion: Photos show a product, but video brings it to life. With the video functionality of NextChapter, fashion companies can demonstrate how a garment falls and looks when you move. This results in a higher chance of conversion and a well-considered purchase by the customer, thereby helping to reduce your return rate.
Sizing tool - choosing the right size: Choosing the wrong size is one of the most common reasons for returns. NextChapter offers standard integrations with smart sizing tools. These help customers on the product page to choose the right size. By using previous purchases and size information, these tools prevent disappointments, enhance usability, and prevent returns.
Product zoom - zoom in to the seam: One of the biggest frustrations of online shopping is the lack of tangibility. Customers want to see fabrics, patterns, and finishes well before making a purchase. With the product zoom feature, shoppers can zoom in to the seam, allowing them to view even the smallest details. This not only increases conversion but also helps to prevent returns as expectations are clearer.
Promotions & actions A well-designed webshop makes optimal use of promotions and actions to entice customers. With the extensive promotion module, you can strategically deploy discounts, bundle deals, and other promotions, which stimulates sales and encourages customers to return more often. All with the ultimate goal of increasing customer satisfaction and your revenue.
Instagram: Social media plays a crucial role in the fashion industry. Show your latest posts on your webshop, which provides extra inspiration and diversity on the webshop. Customers can directly see how products look on real people, which helps them in making a purchase decision. Moreover, it can encourage customers to follow your brand on Instagram.
Loyalty program: A loyal customer is worth gold. With a good loyalty program, fashion companies can reward their customers for repeat purchases and engagement. Through points, exclusive discounts, and VIP benefits, customers keep coming back, and the customer relationship is strengthened. This also ensures a seamless customer experience between the webshop and physical stores.
Gentle reminder - abandoned carts: Many customers place items in their shopping cart, but for whatever reason, do not complete their purchase. The Gentle reminder feature sends them a friendly reminder to checkout their favorite items. This reduces the number of missed sales and significantly increases conversion.
Conclusion NextChapter eCommerce offers fashion retailers powerful tools to optimize their online stores. From detailed product displays to smart personalization: these features not only help fashion companies sell more but also provide a better customer experience. By bringing technology and fashion together, NextChapter makes online shopping as inspiring as shopping in a physical store.