Schroeven Online – Building with NextChapter's multiˣ suite

Schroeven Online, a specialized webshop in fastening materials, is renowned for its extensive assortment, customer-centric approach, and rapid delivery. With the acquisitions of Schroevenspecialist.nl and Hecospecialist.nl, the company has strengthened its position in the Dutch market.

In addition to schroevenonline.nl, they serve the B2B market in the Netherlands and Belgium through pro-schroeven.nl and pro-vijzen.be. These B2B webshops cater to professional clients requiring large volumes and specialized advice. They even refer to themselves as 'the Coolblue of hardware,' emphasizing customer satisfaction, quality, and speed.

To achieve their ambitions, Schroeven Online needed a scalable Unified Commerce platform that could consolidate all brands, webshops, and business propositions into a single powerful suite. It was essential to seamlessly integrate the various acquired webshops and systems without compromising usability or Google visibility. Simultaneously, the company aimed to elevate product data management and prepare for further scaling. The increasing demand for fast and reliable delivery also called for a platform ready to meet the logistical challenges of tomorrow.

NextChapter integrated Schroeven Online's systems and webshops into the multiˣ suite, featuring:

A central webshop: Unifying the assortments of the acquired webshops into one cohesive and integrated environment, ensuring efficient management and a consistent customer experience.

NextChapter PIM: Efficiently managing over 50,000 articles centrally, allowing for quick adjustments, enrichment, and optimization of product data for both search engines and users.

User-friendly CMS: Enabling independent management of content, promotions, and campaigns without technical intervention, keeping the webshop current and commercially agile.

Integration with logistics partners: Collaborations with logistics providers like Red je Pakketje facilitate same-day delivery and fully automated shipping processes.

The result? With the implementation of NextChapter's multiˣ suite, Schroeven Online has made significant strides in professionalizing and growing its digital channel. The transition to a unified platform has led to increased efficiency, improved customer satisfaction, and readiness for future expansion.