All LOOkX Group cosmetics brands in one platform
We manage all digital commerce activities with only one technical engine
Summary
Cosmetics brandhouse with European strategy
One central e-commerce engine with PIM, OMS and CMS
One central integration with the ERP system (Navision)
Various brand webshops direct-to-consumer (D2C)
Business webshop for 500 beauty salons (B2B)
ChannelEngine integration towards various marketplaces
About LookX Group
LOOkX Group is a fast-growing Dutch producer and supplier of cosmetics products under various (own) brands. LookX serves D2C and B2B markets in Europe. LookX products are also used by beauty professionals, dermatologists and retailers in 9 countries, including 500 beauty salons in The Netherlands.
LOOkX applies a growth strategy through the acquisition of cosmetics brands and -companies.
The Challenge
The various acquisitions in a relatively short period of time brought challenges. The acquired companies had different e-commerce platforms, so there was no synergy in the processes, data and sales channels.
LOOkX stood at a fork in the road:
Integrate all platforms, or:
Launch a new centralized e-commerce platform
In addition to the D2C brand webshops, a B2B Dealer Portal was also on the wishlist: beauty salons use this to order their own product range via customer-specific products, content and prices.
The decision
LookX Group made their choice for NextChapter. What made the difference?
The multichannel capabilities
The SAAS engine with quickly available modules and features
The performance of the NextChapter Suite in other cases
The attractive rate structure
The entrepreneurial approach as partners
The delivery
NextChapter has set up a scalable e-commerce platform for LookX Group which enables LookX to further shape its growth ambitions. The PIM is suitable for article data of all brands and can be adjusted per sales channel. The OMS can process orders from all sales channels and push them to the ERP system. The other way around, the ERP system continuously feeds NextChapter with actual stock levels. LookX can manage all webshops from a central CMS (including promotion module). The webshop storefronts use a shared template as a basis, which saves costs. However, the visual appearance is unique for each brand: maximum results.
LookX serves both its D2C customers in Europe and its B2B customers in the Netherlands with the platform. The expansion to more brand webshops, countries, marketplaces or B2B portals is a matter of adding the frontend, connecting and start selling.
Together with NextChapter we have created webshops that we can be very proud of!
NextChapter Modules
PIM for multichannel article data
OMS for multichannel order management
Storefronts (webshops) with central CMS
Data Converter for last mile in integrations
Integration ERP (Navision)
Integration BOL.com
Integration marketing tools (EMP, CDP)
Promotion module for various (complex) promotions
Merchandising features
Promotions on product- and cart level
“Favorite salon” selection in checkout
Cart deals and free samples in checkout
Back in stock notification
Client-specific assortment, content, payment methods and prices in the B2B Dealerportal
Store locator
Check: www.lookx.com, www.janssencosmetics.nl, www.lkxg.com or one of our other customer cases for more e-commerce growth ideas.
Would you like to know more about your own growth opportinuties with NextChapter eCommerce? Schedule an online advice session or free demo.