NextChapter biedt met de multiˣ suite de perfecte totaaloplossing voor franchiseketens

NextChapter multiˣ suite for franchise formulas

Lisa Rops -

In the rapidly changing sector of franchise retail, the implementation of an omnichannel e-commerce strategy is essential. Establishing an e-commerce platform that consolidates the efforts of affiliated entrepreneurs and retailers is not easy with a traditional platform. With the multiˣ suite, NextChapter offers a specialized e-commerce solution for franchise organizations, making replatforming issues a thing of the past.

E-commerce with a group of retailers or entrepreneurs brings several challenges that cannot be easily addressed with a standard e-commerce platform. Consider collective management of product data, ship from store processes, and the bridge between online and all the stores.

It's important to handle it smartly. Are you smarter than your competitor?

NextChapter multiˣ suite for franchise formulas
NextChapter offers a comprehensive e-commerce solution, the NextChapter multiˣ suite, designed to support franchise formulas with their omnichannel e-commerce.

The multiˣ suite is a SAAS platform that can be directly deployed for franchise formulas. So, you don't have to build a platform from scratch but can use an existing specialized platform. Of course, you can integrate with your systems and there is room for custom features or processes. The multix suite is continuously developed for franchise companies, which is convenient for the future.

What can the multiˣ suite do for your formula?
Consider a overarching webshop for the formula, selling the cumulative stock of the stores. A good and affordable way for retailers to also sell their inventories online. Sold items can be shipped from the stores (ship from store) or from a central warehouse, or a combination of the two. The multiˣ suite also supports your longtail or drop shipment strategy, allowing you to significantly expand the online assortment and thus better serve the customer.

Read the SPORT 2000 customer case to discover how NextChapter supports franchise formulas.

Sport 2000 e-commerce webshop via NextChapter ecommerce suite

Stronger connection between stores and online
NextChapter understands how important physical stores are. Our franchise e-commerce approach therefore ensures a stronger connection between digital channels and the stores.

A few examples:

    Sold items are shipped from the affiliated franchise stores and/or from a central warehouse.

    Customers can order items online and pick them up in the store. This offers opportunities for customer contact and upselling in the store.

    Customers can reserve products and come to the store to view them. Here too, there is room for contact and upselling in the store.

    Click & collect

    Viewing store inventory

    Each individual store can be highlighted on the webshop, for example through a specific store page.

    It is even possible to launch an own webshop for a franchisee or independent retailer from the central multiˣ suite, with its own assortment and unique content for that specific store.

    As the icing on the cake, with NextChapter you can also apply omnichannel loyalty. With a loyalty program for the formula, which is extended in all aspects of the formula (digital and physical), you not only reach the customer on all channels but also work on customer retention.

For the customer, this omnichannel strategy means a smooth experience with your organization, regardless of which touchpoint they come into contact with the formula. For the retailers/entrepreneurs, pooling their resources means that more purchases take place via the webshop and that more visits are made to the store.

Core modules NextChapter multiˣ suite for franchise formulas

    Webshop(s) (national/international): modern formula webshop(s) focusing on UX, convenience, speed, and conversion.

    PIM: Central management of article data from the formula, optionally supported by franchisees. Also possible with modern technologies such as data enrichment via AI.

    OMS: Advanced processing of orders based on business rules. Orders can be (fully automated) split between multiple stores or even longtail and dropshipment partners for fulfillment. The franchisee can easily see which products he needs to ship in his local version of the OMS, and can from the OMS itself among other things, pre-notify packages, print labels, and more.

    Cash register integration: Seamless integration with the store cash registers, so that customer, stock, and order data between the physical stores and the webshop are always up-to-date. NextChapter supports various cash register systems used in the Benelux market and beyond.

    Integrations with systems from your landscape, such as BI tooling, an ERP, or accounting software.

Scalability and flexibility
NextChapter provides franchise formulas with a scalable solution that grows with them. The NextChapter platform is designed to scale up. If you start small, you also pay relatively less. If you grow, you pay proportionally more. Costs are therefore always in proportion to what you consume.

Do you want to learn more about our solutions for your franchise organization? Then contact us and we will dive into your organisations challenges.

Lisa Rops
Product Owner E-commerce | Project Manager | Online Marketing | Travel | Reading